Merits of Web Marketing web marketing actually is the selling of services and products using technologies, internet is used mainly in the web marketing. in digital marketing mobile phones, display advertising, and other digital media are also included in the online marketing. web marketing became popular and were in use in the 2000s to date. Mainly digital market is a growing sector in the world of marketing brands. plentiful forms of brands can use digital marketing to profit their sales efforts. in the web marketing use in the digital era not only allow for products to advertise their goods and services but also allows for supportive online consumer 24/7 services to make the customer feel supported and valued. Using of social media for example Facebook and Instagram, interaction allows different brands to receive both encouraging and off-putting feedback from their customers as well as shaping what media platforms work well for them and has grown to be an increased advantage for businesses and brands. online marketing is widespread for clients to post feedback online via social media platforms, blogs and websites feedback on their knowledge with the product or brand. actually it has turned out to be highly popular for businesses to utilize and spearhead these conversations via their social media ways to have direct contact with the buyer and manage the clients feedback they get validly. Understanding brands has been viewed as to work with more efficiency in countries that are more in uncertainty avoidance; selling goods and services on social media works perfectly well Yet products must be vigilant not to rely on the use of traditional type of marketing, in addition, to solely relying on it as it possibly will have implications that could negatively bind their image. Brands that stand for themselves in an emotional way are possible to succeed in situation where a brand is promoting to this geographical areas. Since social media like Twitter, Instagram, and WhatsApp use can improve the facts of the brand and thus reduce the uncertainty, it is likely that human beings with high uncertainty evasion, such as the French, will particularly be grateful for the high interaction in the social media with an anthropomorphized product. moreover web platform gives an easiness to the brands and its clients to interact directly and do trade purposes virtually. The web marketing brings about reductions of the cost mainly during the adverts processes since in the web platform less money will be used compared to the other old way of marketing the services and goods.